Pinterest is standing pretty stable among the World’s top favorite social websites for a while now, currently being on the 4th position according to eBiz MBA, coming right after Facebook, Twitter, and LinkedIn. Research and studies confirm women absolutely adore the site, – it’s the place where they find inspiration and share it with others.
To develop a presence on Pinterest, you must create and source out great content as well as develop followers. More followers will get you more likes, repins, comments, clicks and impressions, greater traffic, leads and sales, helping you build your brand online. Here’s how to get more followers on Pinterest:
It all starts with great content.
Especially on visual, image-focused websites like Pinterest. People will engage with your pins only if they find them interesting and compelling enough. And to boost following you need them to like, repin and comment on your content. Check these posts for some tips on using visual content:
- 6 Best Image Editors for Bloggers,
- 6 Tools to Make Great Infographics, and
- 6 Awesome Apps to Create Image Quotes that Everyone Loves to Share.
Get your Pinterest account verified.
It’s a truly important step in building greater following. Once you verify your blog, a red checkmark appears next to the URL, confirming to existing and new pinners you’re real, that there’s someone real behind the blog. This instills trust, makes you attractive, and more likely to get followed.
With a verified account you also get access to Pinterest’s analytics dashboard to monitor your pins and build a successful strategy for your blog. Corrections are far easier when you know what works and what doesn’t.
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Connect Pinterest with other social networks.
I don’t know how many social accounts you manage for your blog, but these days I think we can safely assume that most bloggers have at least a solid presence on Facebook and Twitter. You want those fans and followers engaged on your Pinterest pages too. By connecting your profile with your other social accounts, you make it easy for people to stay updated with your latest content, and follow if they like you.
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Use tags and hashtags in your pins.
Choose keyword-related hashtags that are relevant to your image, audience, brand and industry. Through search they can help you drive more traffic to your Pinterest profile and blog. However, be sure you’re not overusing them as they can be really annoying.
Also mention other pinners that you want to attract to your content and encourage them to follow your boards.
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Make your blog Pinterest-friendly.
To follow you on Pinterest people must first know you are there. Add a Pinterest button to your blog so visitors would be aware of your presence on the network, and to encourage them to check your pins and boards. The easier you make it for them to follow, pin and repin your images (Pin It button), the more often they actually will.
Contribute to niche-relevant Pinterest group boards.
There are thousands of group boards on Pinterest for pinners with similar interests to participate, contribute with knowledge, and share their pins. Check this link to top 1000 boards to choose from.
When you pin an image on a group board, all members get notified, increasing your chances to reach out to a far greater audience for your blog and business. You can either join an existing group board, or create your own and invite people to join. Here are more details from Pinterest.
Comment on other pins.
It’s always good to interact with other people if you want to expand your network, at that applies to building following on Pinterest also. Check the Popular section for pins related to your blog and niche, study the image and description well, and write a thoughtful and meaningful comment that shows people that you know and care about the topic. This will make people want to check out your page and follow you, so take advantage of it by commenting on other pins.
If you like this post, you can also read our Pinterest beginners guide for bloggers, and what tools to use to grow your presence on the network.
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